Cathay Pacific Airlines Jobs – Cathay Pacific Airlines PR and Social Media Manager Careers Opportunity

Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere.

Join us and discover just how far you can go!

To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social).

To perform and ensure region/local communication materials align with corporate affairs strategy and execution.

To ensure fast and professional response and customer engagement through Social Media and Public Relations activities as well as organising social media campaigns to promote the Airlines’ image, support fare promotions, network promotions, and other campaign and direct sales initiatives.

*Region – SAMEA: South Asia, Middle East and Africa

Brand

• Ensure all social media and Public Relations content is on brand

Public Relations

• Conduct all Public Relations activities in the region through proactive Public Relations planning
• Evaluate and balance media exposure and needs for the different countries within the region
• Engage and manage relationship-building with traditional and new media, including key opinion leaders and social media influencers in the region (including bloggers and vloggers)
• Enhance local media and social media engagement and relationships, contacts, databases by arranging local media events, familiarisation trips, management interviews etc.
• Create positive airline stories with an angle on local relevance
• Effectively manage the regional Public Relations agency as required
• Coordinate, manage and plan Public Relations work in each country within the region with regional agency support as required

Stakeholders Engagement

• Support country/regional managers with stakeholder engagement activities

Emergency and Accident Communications

• Ensure Emergency and Accident communications preparedness
• Act as the ‘go to’ person to coordinate Emergency and Accident communications in the region and to support the local officer as needed

Social Media

• Ensure that all locally produced social media content is of superior quality, on brand, and aligns with Head Office direction
• Plan, develop and execute local insights driven social media content in the region
• Adapt global social media content for local use in the region
• Plan and execute local language social media in the region
• Update and maintain the regional social media content calendar and share with Head Office
• Create regional social media content strategy and define success criteria for the region based on local business needs and aligning Head Office social media strategies
• Work with agency or platforms on understanding local sentiment and verbatims about Cathay and competitors over social media in the region

Other Corporate Communications

• Deliver internal communications in the region
• Support the annual kick-off conference logistics as required

Corporate Social Responsibility

• Plan and execute local Corporate Social Responsibility initiatives based on Head Office in key selected markets

Budget

• Manage the annual Public Relations and Social Media budget allocated to the region in an effective manner

E&A

Emergency and Accident and Crisis Response responsibilities as required

Academic Qualifications

• A degree holder or equivalent in a related business field

Knowledge, Skills, Training and Experience

• Minimum three years’ experience in a Public Relations or Social Media enterprise
• Fluent in spoken and written English and local language (if applicable)
• Good media relationship and understanding of the story needs local media
• Thorough understanding on social media landscape with local market insights
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
• Capable of working outside of office hours in response to urgent Corporate Affairs matters
• Capable of working on multiple projects simultaneously
• Discreet individual, who can be trusted with confidential material
• Communications style is naturally aligned with Cathay Pacific’s style

** Candidates must have the legal right to live and work in India.

Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere.

Join us and discover just how far you can go!

To support recruitment, selection and onboarding process and coordinate Talent Acquisition functions for the region.

To contribute to the execution of a signature Cathay Pacific candidate experience through all key touchpoints.

End-to-End recruitment process

• Provide administrative support to the Regional Talent Acquisition Manager to oversee the day-to-day operations of the candidates’ application, interview, on-boarding cycle
• Create and post job openings on internal and external channels
• Maintain and manage recruitment and selection related technology platforms as required
• Review resumes and conduct first level digital screening
• Arrange interviews and communicate with candidates through multiple channels
• Manage logistics associated with the assessment and interview process
• Schedule all phone / digital / in-person interviews and coordinate logistics and details (for example video and dial-in, interview room booking) and ensure seamless communication with all stakeholders regarding interview details
• Conduct interviews and administer other selection activities as required
• Support all talent acquisition campaigns including job fairs, campus recruitment, career talks, walk-in days etc.
• Manage all aspects of the background / reference checking processes
• Participate in talent acquisition projects as required

On-boarding

• Support offer and acceptance processes as required
• Support Regional TAM to ensure that the On-boarding process is completed timely and accurately
• Support the Regional Team to ensure a local induction programme is in place for new hires (Brushwingers) that is both timely and engaging
• Maintain oversight and contact with Brushwingers throughout their first 90 days to provide useful support and advice as well as to identify any pain points and ensure the minimisation of the same
• Manage and administer the On-boarding platform to ensure it adds value to Brushwingers

Onboarding Line HR

• Issue relevant appointment/employee letters and support employment-related administration for all brushwingers
• Utilise PeopleHUB to accurately record employee information and ensure it is updated at all times
• Ensure all Human Resource documentation and filing is conducted in a locally compliant and efficient manner
• Ensure all personal data handling and processes are locally compliant and use company best practices
• With the support of regional people team and managers, participate in regular reviews of Human Resource compliance processes, legislative changes or global process and policy changes to be implemented and provide practical advice and ideas on making these effective locally
• Any other reasonable task as requested

Candidate Experience

• Proactively build relationships and strengthen our employer branding in the region to attract the right talent
• Identify employer brand building opportunities
• Manage talent pools to help improve pipeline of talent for future which may include alumni efforts, university or school engagements, and internships
• Any other tasks as requested

Emergency and Accident

• Emergency and Accident and Crisis Response responsibilities as required

high-volumeAcademic qualifications

• University degree, graduate in any stream.
• Bachelor’s Degree in HR, Business Administration or an equivalent qualification

Knowledge, skills, training and experience

• A minimum of two years’ experience in a Human Resource role with a talent acquisition component being an advantage
• Previous exposure to high volume recruitment is an advantage
• Experience working with an applicant tracking / e-Recruit platform is an advantage
• Excellent communication skills
• Proactive and responsive
• Excellent time management and prioritisation skills
• High attention to detail
• Ability to communicate confidently (both verbal and written) in English
• IT literate and fully conversant in the use of Microsoft applications

** Candidates must have the legal right to live and work in India.